Miiskin donates £5000 to the British Skin Foundation
Press Release, 14.03.2018
During February, the skin checking app Miiskin, teamed up with the British Skin Foundation charity in the EyesOnYourSkin.co.uk campaign to battle skin cancer in the UK. Miiskin agreed to donate £1 to the British Skin Foundation for each UK download of the Miiskin app, up to a maximum donation of £5000. We are delighted to announce that the maximum donation of £5000 was reached and has been made to the British Skin Foundation.
Phil Brady, Head of Partnerships at the British Skin Foundation said, “This is a great start to our combined effort in the fight against skin cancer. The Miiskin app encourages regular self-examination of the skin and moles, which is essential for skin health, as specified by leading experts. We will use the donation to spread the message about the importance of keeping an eye on your skin to more people.”
Jon Friis, CEO and Founder of Miiskin said “Miiskin is delighted to make this donation to the British Skin Foundation in the fight against cancer. We will continue to work together to spread the message that detecting changes to your skin and moles can be crucial in catching skin cancer early and photos are a good way to identify changes”
Skin cancer is the most common form of cancer in the UK, and rates continue to rise. At least 100,000 new cases are now diagnosed each year, and the disease kills over 2,500 people each year in the UK – that’s seven people every day. Early detection is the best defence against skin cancer, and regularly checking your skin for changes is recommended. The Miiskin app helps you to track your skin and moles for changes by using photos to create a snapshot of your skin’s appearance. Miiskin will help you routinely check your skin for changes with convenient reminders.
Miiskin does not try to diagnose skin cancer or tell you that you are at risk or not. The detection of skin cancer is far from simple and should only be undertaken by qualified doctors – not apps. Miiskin simply helps you to keep a regular eye on your skin, so that you can seek medical help if you spot concerning changes.