Jon Friis, CEO at Miiskin

Jon Friis is the Founder and CEO of Miiskin, a digital health company focused on expanding access to high-quality dermatology care through technology. His work sits at the intersection of digital health, patient empowerment, and clinical innovation, with a particular focus on helping dermatologists deliver care more efficiently while improving patient access and outcomes. Under his leadership, Miiskin has evolved from a skin monitoring solution into a comprehensive digital dermatology platform serving patients and providers across the United States.

A strong advocate for digital-first healthcare, Jon believes that many aspects of dermatology can begin before a patient enters a clinic. He has championed the use of patient-captured skin images taken at home, structured patient intake, and asynchronous care models to create more convenient and scalable healthcare experiences. His vision is to enable clinicians to spend less time on administrative work and more time delivering expert care, while giving patients faster access to dermatological services regardless of location.

Jon is particularly interested in the responsible application of generative AI in healthcare. He advocates for a conservative, clinician-centered approach where AI augments medical professionals rather than replaces them. His work focuses on using AI to automate documentation, streamline workflows, improve patient communication, and support quality assurance processes that help maintain high clinical standards. He believes healthcare AI must be deployed with rigorous attention to safety, transparency, privacy, and medical oversight. Through this approach, he aims to help shape the future of digital dermatology and ensure that advances in AI translate into meaningful improvements for both patients and healthcare providers.