Apostrophe skincare shut down: What it means and what to do next

Apostrophe skincare shuts down, luckily you can still get access to your favorite Apostrophe skincare products. Keep reading to learn more.

Written by:
Jennifer Highland
Medical Content Writer

If you’ve heard that Apostrophe skincare has shut down, you’re probably wondering what happens next, especially if you were using a prescription treatment like tretinoin.

The good news is that you can still continue your treatment with a dermatologist via Miiskin and get a similar customized formula online.

Replace your Apostrophe formula online in as little as 24 hours.

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What happened to Apostrophe skincare?

Apostrophe skincare has shut down its dermatology services, meaning patients can no longer access consultations, new prescriptions, or ongoing treatment through the platform.

As a result, many users are now looking for alternative providers to continue treatments like customized tretinoin formulas and other prescription skincare products.

What does this mean for existing Apostrophe patients?

If you were using Apostrophe, this means:

You can no longer request new prescriptions
Refills may not be available
Ongoing treatment plans are disrupted

However, your treatment does not have to stop, you can transition to Miiskin to get your customized formula, without a product subscription.

Watch this two-minute video where Dr. Amit Om an online dermatologist in the Miiskin network explains what you can do to get your favorite Apostrophe formula via Miiskin

Click to read video transcript

Were you a patient of Apostrophe skincare and now you’re wondering what to do next since they shut down? Let’s talk about Miiskin, where you can consult a board-certified dermatologist that can prescribe similar compounded treatments.

I’m Dr. Amit Om, a board-certified dermatologist, and I offer virtual care to my patients via Miiskin.

Why was Apostrophe skincare so popular?

Apostrophe was known for prescription-strength, customized formulas for acne, aging, melasma, rosacea, and hair loss. Each formula could include up to five active ingredients, all in one bottle.

Can I still get a personalized formula?

Yes! Through Miiskin, you can consult a board-certified dermatologist — like myself — in under 5 minutes to request a prescription. Then, you need to wait 1 – 2 days to get an answer from the dermatologist.

If you know the formula you were using, just mention it, and describe how it worked for you during your consult. If the dermatologist thinks it’s appropriate for you, they can prescribe it or tailor something even better.

Remember, the dermatologist may adjust your formula based on your needs and their expertise — that’s the benefit of consulting board-certified dermatologist versus less experienced dermatology providers. We’ve had years of training to help you get the best results.

How will I get my medication?

When you get the prescription from your dermatologist, you will buy your medication directly via a mail-order pharmacy that will ship the medication to you.

Just head over to miiskin.com, and consult a board-certified dermatologist via Miiskin today to get a prescription for personalized skincare.

Can you still get Apostrophe skincare products?

No, Apostrophe skincare services are no longer available. But the same types of treatments and ingredients are still available through Miiskin.

How to continue your skincare treatment after Apostrophe shut down?

Switching to Miiskin is simple:

1. Complete an online consultation

Share your skin history and current treatment

2. Dermatologist review

A dermatologist evaluates your needs usually in 24 hours

3. Get your medication

After you receive your prescription, order your customized formula.

Replace your Apostrophe formula

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What popular skincare products can you still get after Apostrophe?

You can still request a customized formula for your for skin or hair with up to five ingredients that includes:

Tretinoin (for acne and anti-aging)
Hydroquinone (for pigmentation)
Clindamycin (for breakouts)
Niacinamide (for skin barrier support)
Azelaic acid (for redness and pigmentation)
Spironolactone (for acne)
Ivermectin (rosacea)
Metronidazole (rosacea)
Finasteride (hair loss)
Dutasteride (hair loss)
Minoxidil (hair loss)

There are many more ingredients your dermatologist may select, these are just a few popular ingredients commonly requested by users.

Can you get the same formula you had with Apostrophe?

In many cases, yes.

A dermatologist in the Miiskin network can:

Recreate a similar formula
Adjust ingredient strengths
Improve your treatment based on your current skin needs

This allows you to continue your routine without starting over.

Why it’s important not to stop treatment

Prescription skincare treatments often require consistency.

Stopping suddenly can:

Reduce progress
Cause breakouts to return
Affect skin stability

That’s why switching quickly to another provider (such as Miiskin) is recommended.

What to look for in an Apostrophe skincare replacement

When choosing a new provider, look for:

Board-certified dermatologists
Customized prescriptions
No required subscription
Ongoing treatment adjustments

This ensures continuity and flexibility.

Keep your skincare treatment on track

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FAQ About Apostrophe skincare

Why is my Apostrophe not working?

If you cannot access your Apostrophe login anymore is because the company has shut down. However, you can still get access to the same (or a similar) formula you used to get with Apostrophe via Miiskin.

Why can I not get the exact same formula I got from Apostrophe?

A dermatologist in the Miiskin network may look at the formula you previously received from Apostrophe, but they may not prescribe that exact combination. Miiskin uses board-certified dermatologists who base their decisions on your current skin needs, safety considerations, and what will give you the best long-term results. Even if your Apostrophe formula worked, there are often alternatives that can work just as well (or better) when chosen by a specialist with advanced clinical training. Since Apostrophe did not use board-certified dermatologists, your dermatologist may recommend a different formulation that may be better suited to your skin right now.

Why is Apostrophe skincare being discontinued?

Hims & Hers discontinued Apostrophe in March 2025 to streamline its dermatology offerings and simplify operations under its core “Hims & Hers” brand. Apostrophe, which it acquired in 2021, was shuttered so the company could consolidate services and eliminate overlap.

How is Apostrophe effective?

Apostrophe used to be very effective for the treatment of common skin conditions due to their customized formulas. However, they ceased operations in early 2025. Fortunately, users can still get a prescription for their favorite formulas by having a consultation with a board-certified dermatologist on the Miiskin network.

Is Apostrophe a legitimate company?

Yes, Apostrophe was a legitimate company acquired by Hims and Hers who decided to shut down operations in early 2025. However, you can still get access to your favorite formulas via Miiskin.

Is Apostrophe tretinoin good?

Yes, Apostrophe tretinoin was effective because it was compounded with other ingredients, depending whether you wanted to use for acne or anti-aging. Luckily, you can still get your tretinoin blend via an online consultation with a board-certified dermatologist on the Miiskin network.

Who owns Apostrophe skincare?

Apostrophe skincare was acquired by Hims and Hers and used to operate independently. However, earlier in 2025, they ceased operations, in order to simplify their dermatology offering.

Does Apostrophe ship internationally?

Apostrophe has now ceased operations in early 2025. However, if you are based in the United States, you can get access to your favorite Apostrophe blends via a consultation with an independent, board-certified dermatologist, via the Miiskin platform.

Which is better, Musely or Apostrophe?

Apostrophe is no longer in operations, so if you’re seeking an alternative to Musely, Miiskin is a suitable alternative. The platform connects you with board-certified dermatologists who prescribe customized skincare treatments, all through a secure, convenient, and fully asynchronous experience. With Miiskin’s provider-first model, dermatologists set their own fees, giving patients access to expert, personalized care without the high costs.

How much is Apostrophe skincare?

Apostrophe skincare has shut down, but when it was active, topical treatments typically cost around $75 for a three-month supply with a required quarterly subscription. With Miiskin, you can consult a board-certified dermatologist for just $59, and renew prescriptions for only $39—no subscriptions required. You’re free to fill your medication at any pharmacy you choose, giving you full control over your treatment and costs. Miiskin offers expert care, custom prescriptions, and the freedom to choose the best price for your skincare.

Is Apostrophe covered by insurance?

No, Apostrophe—which is now shut down—did not accept health insurance. If you’re looking for affordable dermatology care, Miiskin is a great alternative. It connects you with board-certified dermatologists for just $39 to $59 per consultation. Based on your needs and budget, the dermatologist can prescribe generic or compounded medications, giving you expert care without the high costs or insurance hassle.

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