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Home / Dermatology / Apostrophe skincare shuts down

Apostrophe skincare shuts down after acquisition

Apostrophe skincare shuts down, luckily you can still get access to your favorite Apostrophe skincare products. Keep reading to learn more.

Medical Content Writer Jennifer Highland
Written by:
Jennifer Highland
Medical Content Writer

Table of Content:
What happened to Apostrophe skincare? | What was it famous for? | What can patients do now? | How to get a prescription for the same formulas? | Am I guaranteed the same formula? | Popular Apostrophe skincare products you can still get | FAQ


Why is Apostrophe skincare being discontinued?

Apostrophe, a teledermatology platform specializing in personalized skincare treatments for conditions like acne, rosacea, and hyperpigmentation, was abruptly shut down by its parent company, Hims & Hers, on March 7, 2025. 

Acquired in 2021, Apostrophe operated independently under Hims & Hers until its closure. The company cited a desire to “simplify its dermatology products and operations into one seamless experience” as the reason for discontinuing Apostrophe. 

The shutdown left many customers without access to their provider teams and patient accounts, which were deactivated 30 days after the announcement. 

How does Apostrophe work in skincare?

Apostrophe gained recognition as a teledermatology platform that provided personalized, prescription-strength skincare treatments for conditions such as acne, rosacea, hyperpigmentation, and signs of aging. The service allowed users to complete online consultations, which were reviewed by licensed dermatology providers. Based on these evaluations, Apostrophe prescribed customized topical or oral medications, which were then shipped directly to the user’s home. 

Apostrophe’s offerings included compounded topical medications containing active ingredients like tretinoin, azelaic acid, clindamycin, niacinamide, tranexamic acid, tazarotene, and hydroquinone. Sometimes they also provided oral medications such as spironolactone, oral birth control, or antibiotics. 

The platform emphasized accessibility and convenience, enabling users to receive expert dermatological care without in-person visits. 

What can former Apostrophe patients do now that the company is shut down?

If you were previously an Apostrophe skincare patient and are now looking for a new dermatology provider, Miiskin offers a strong alternative. Through the platform, you can consult with independent, board-certified dermatologists who can prescribe similar compounded treatments—when medically appropriate—to those you received from Apostrophe.

While these dermatologists don’t dispense medications directly, they can write prescriptions through Skin Medicinals, allowing you to buy your medication on-demand, without locking you in a product subscription.  

No matter which state you live in, Miiskin has licensed providers available nationwide, ensuring broad access to personalized dermatology care.

How to get a prescription for the same formula I used to get from Apostrophe skincare?

Via Miiskin you can have an online consultation with an independent, board-certified dermatologist. They will write you a prescription for the same (or a similar formula) you used to get from Apostrophe skincare, if it is medically adequate for you. Consultation price is $59 + medication costs. Medication renewals are $39 + medication costs.

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Have an online consultation with a dermatologist to get personalized prescription skincare that suit your needs. Consultation price $59.

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Will I get the exact same formula I used to get from the Apostrophe skincare?

It depends. The board-certified dermatologists in the Miiskin network can prescribe the same or similar compounded medications that you used to get with Apostrophe. However, based on their broad medical expertise, they may prescribe a slightly different formula, if they think it will work better for you.

They are board-certified dermatologists and their only objective is to provide top-notch care to you. They do not sell any products or medications. All prescriptions can be bought through Skin Medicinals, a third-party pharmacy.

What ingredients does Apostrophe use?

Below is a list of popular Apostrophe skincare formulas that are still accessible today through a consultation via the Miiskin platform. Fortunately, Miiskin’s network of board-certified dermatologists can prescribe the same—or similar—compounded medications, if medically appropriate. Once prescribed, you can purchase these treatments through Skin Medicinals.

Popular Apostrophe skincare products for acne

Tretinoin & Niacinamide 
Topical spironolactone & Niacinamide 
Topical spironolactone, Tretinoin & Niacinamide
Tretinoin & Clindamycin
Adapalene, Clindamycin, Benzoyl Peroxide & Niacinamide 
Tretinoin, Azelaic Acid & Niacinamide 
Dapsone & Tretinoin  

Popular Apostrophe skincare products for anti-aging

Tretinoin & Niacinamide
Tretinoin & Azelaic Acid 
Salicylic Acid & Glycolic Acid 
Salicylic Acid & Lactic Acid 
custom rx treatment

Get a prescription for personalized skincare

Have an online consultation with a dermatologist to get personalized prescription skincare that suit your needs. Consultation price $59.

Get a customized formula

Popular Apostrophe skincare products for hyperpigmentation and melasma

Hydroquinone, Tretinoin, Kojic Acid, Niacinamide & Fluocinolone
Hydroquinone, Kojic Acid, Niacinamide & Vitamin C 
Hydroquinone, Tretinoin, Niacinamide & Fluocinolone 
Tretinoin & Hydroquinone 

Popular Apostrophe skincare product for rosacea

Azelaic Acid, Ivermectin & Metrodinazole

Popular Apostrophe skincare products for hair loss

Topical minoxidil & Topical Finasteride
Topical minoxidil & Topical Spironolactone 
Topical minoxidil, Tretinoin & Topical Dutasteride

*This is just a sample of medications available. During a consultation, dermatologists on the platform can prescribe a wide range of treatments, when medically appropriate.

Provider & Prescription Information

Miiskin connects patients with independent dermatologists who provide care through their own private practices. Miiskin does not employ dermatologists and does not sell or distribute medications. Any prescriptions issued by the dermatologists can be filled at third-party pharmacies of the patient’s choice.

FAQ About Apostrophe skincare

Why is my Apostrophe not working?

If you cannot access your Apostrophe login anymore is because the company has shut down. However, you can still get access to the same (or a similar) formula you used to get with Apostrophe via Miiskin.

Is Apostrophe a legitimate company?

Yes, Apostrophe was a legitimate company acquired by Hims and Hers who decided to shut down operations in early 2025. However, you can still get access to your favorite formulas via Miiskin.

How is Apostrophe effective?

Apostrophe used to be very effective for the treatment of common skin conditions due to their customized formulas. However, they ceased operations in early 2025. Fortunately, users can still get a prescription for their favorite formulas by having a consultation with a board-certified dermatologist on the Miiskin network.

Is Apostrophe tretinoin good?

Yes, Apostrophe tretinoin was effective because it was compounded with other ingredients, depending whether you wanted to use for acne or anti-aging. Luckily, you can still get your tretinoin blend via an online consultation with a board-certified dermatologist on the Miiskin network.

Who owns Apostrophe skincare?

Apostrophe skincare was acquired by Hims and Hers and used to operate independently. However, earlier in 2025, they ceased operations, in order to simplify their dermatology offering.

Does Apostrophe ship internationally?

Apostrophe has now ceased operations in early 2025. However, if you are based in the United States, you can get access to your favorite Apostrophe blends via a consultation with an independent, board-certified dermatologist, via the Miiskin platform.

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