Apostrophe skincare shuts down after acquisition

Table of Content:
What happened to Apostrophe skincare? | What was it famous for? | What can patients do now? | How to get a prescription for the same formulas? | Am I guaranteed the same formula? | Popular Apostrophe skincare products you can still get | FAQ

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Why is Apostrophe skincare being discontinued?

Apostrophe, a teledermatology platform specializing in personalized skincare treatments for conditions like acne, rosacea, and hyperpigmentation, was abruptly shut down by its parent company, Hims & Hers, on March 7, 2025. 

Acquired in 2021, Apostrophe operated independently under Hims & Hers until its closure. The company cited a desire to “simplify its dermatology products and operations into one seamless experience” as the reason for discontinuing Apostrophe. 

The shutdown left many customers without access to their provider teams and patient accounts, which were deactivated 30 days after the announcement. 

How does Apostrophe work in skincare?

Apostrophe gained recognition as a teledermatology platform that provided personalized, prescription-strength skincare treatments for conditions such as acne, rosacea, hyperpigmentation, and signs of aging. The service allowed users to complete online consultations, which were reviewed by licensed dermatology providers. Based on these evaluations, Apostrophe prescribed customized topical or oral medications, which were then shipped directly to the user’s home. 

Apostrophe’s offerings included compounded topical medications containing active ingredients like tretinoin, azelaic acid, clindamycin, niacinamide, tranexamic acid, tazarotene, and hydroquinone. Sometimes they also provided oral medications such as spironolactone, oral birth control, or antibiotics. 

The platform emphasized accessibility and convenience, enabling users to receive expert dermatological care without in-person visits. 

What the shutdown means for former Apostrophe patients

If you were previously an Apostrophe skincare patient and are now looking for a new dermatology provider, Miiskin offers a strong alternative. Through the platform, you can consult with independent, board-certified dermatologists who can prescribe similar compounded treatments—when medically appropriate—to those you received from Apostrophe.

While these dermatologists don’t dispense medications directly, they can write prescriptions through Skin Medicinals, allowing you to buy your medication on-demand, without locking you in a product subscription.  

No matter which state you live in, Miiskin has licensed providers available nationwide, ensuring broad access to personalized dermatology care.

How to get a prescription for the same formula I used to get from Apostrophe skincare?

Via Miiskin you can have an online consultation with an independent, board-certified dermatologist. They will write you a prescription for the same (or a similar formula) you used to get from Apostrophe skincare, if it is medically adequate for you. Consultation price is $59 + medication costs. Medication renewals are $39 + medication costs.

Will I get the exact same formula I used to get from the Apostrophe skincare?

It depends. The board-certified dermatologists in the Miiskin network can prescribe the same or similar compounded medications that you used to get with Apostrophe. However, based on their broad medical expertise, they may prescribe a slightly different formula, if they think it will work better for you.

They are board-certified dermatologists and their only objective is to provide top-notch care to you. They do not sell any products or medications. All prescriptions can be bought through Skin Medicinals, a third-party pharmacy.

What ingredients does Apostrophe use?

Below is a list of popular Apostrophe skincare formulas that are still accessible today through a consultation via the Miiskin platform. Fortunately, Miiskin’s network of board-certified dermatologists can prescribe the same—or similar—compounded medications, if medically appropriate. Once prescribed, you can purchase these treatments through Skin Medicinals.

Popular Apostrophe skincare products for acne

Tretinoin & Niacinamide

Topical spironolactone & Niacinamide

Topical spironolactone, Tretinoin & Niacinamide

Tretinoin & Clindamycin

Adapalene, Clindamycin, Benzoyl Peroxide & Niacinamide

Tretinoin, Azelaic Acid & Niacinamide

Dapsone & Tretinoin

Popular Apostrophe skincare products for anti-aging

Tretinoin & Niacinamide

Tretinoin & Azelaic Acid

Salicylic Acid & Glycolic Acid

Salicylic Acid & Lactic Acid

Popular Apostrophe skincare products for hyperpigmentation and melasma

Hydroquinone, Tretinoin, Kojic Acid, Niacinamide & Fluocinolone

Hydroquinone, Kojic Acid, Niacinamide & Vitamin C

Hydroquinone, Tretinoin, Niacinamide & Fluocinolone

Tretinoin & Hydroquinone

Popular Apostrophe skincare product for rosacea

Azelaic Acid, Ivermectin & Metronidazole

Popular Apostrophe skincare products for hair loss

Topical minoxidil & Topical Finasteride

Topical minoxidil & Topical Spironolactone

Topical minoxidil, Tretinoin & Topical Dutasteride

*This is just a sample of medications available. During a consultation, dermatologists on the platform can prescribe a wide range of treatments, when medically appropriate.

FAQ About Apostrophe skincare

Why is my Apostrophe not working?

If you cannot access your Apostrophe login anymore is because the company has shut down. However, you can still get access to the same (or a similar) formula you used to get with Apostrophe via Miiskin.

Why is Apostrophe skincare being discontinued?

Hims & Hers discontinued Apostrophe in March 2025 to streamline its dermatology offerings and simplify operations under its core “Hims & Hers” brand. Apostrophe, which it acquired in 2021, was shuttered so the company could consolidate services and eliminate overlap.

Is Apostrophe a legitimate company?

Yes, Apostrophe was a legitimate company acquired by Hims and Hers who decided to shut down operations in early 2025. However, you can still get access to your favorite formulas via Miiskin.

How is Apostrophe effective?

Apostrophe used to be very effective for the treatment of common skin conditions due to their customized formulas. However, they ceased operations in early 2025. Fortunately, users can still get a prescription for their favorite formulas by having a consultation with a board-certified dermatologist on the Miiskin network.

Is Apostrophe tretinoin good?

Yes, Apostrophe tretinoin was effective because it was compounded with other ingredients, depending whether you wanted to use for acne or anti-aging. Luckily, you can still get your tretinoin blend via an online consultation with a board-certified dermatologist on the Miiskin network.

Who owns Apostrophe skincare?

Apostrophe skincare was acquired by Hims and Hers and used to operate independently. However, earlier in 2025, they ceased operations, in order to simplify their dermatology offering.

Does Apostrophe ship internationally?

Apostrophe has now ceased operations in early 2025. However, if you are based in the United States, you can get access to your favorite Apostrophe blends via a consultation with an independent, board-certified dermatologist, via the Miiskin platform.

Which is better, Musely or Apostrophe?

Apostrophe is no longer in operation—it was shut down in early 2025. If you’re seeking an alternative to Musely, Miiskin is a top alternative. The platform connects you with board-certified dermatologists who prescribe customized skincare treatments, all through a secure, convenient, and fully asynchronous experience. With Miiskin’s provider-first model, dermatologists set their own fees, giving patients access to expert, personalized care without the high costs.

How much is Apostrophe skincare?

Apostrophe skincare has shut down, but when it was active, topical treatments typically cost around $75 for a three-month supply with a required quarterly subscription. With Miiskin, you can consult a board-certified dermatologist for just $59, and renew prescriptions for only $39—no subscriptions required. You’re free to fill your medication at any pharmacy you choose, giving you full control over your treatment and costs. Miiskin offers expert care, custom prescriptions, and the freedom to choose the best price for your skincare.

Is Apostrophe covered by insurance?

No, Apostrophe—which is now shut down—did not accept health insurance. If you’re looking for affordable dermatology care, Miiskin is a great alternative. It connects you with board-certified dermatologists for just $39 to $59 per consultation. Based on your needs and budget, the dermatologist can prescribe generic or compounded medications, giving you expert care without the high costs or insurance hassle.