Apostrophe patients: continue your skincare treatment through Miiskin

Apostrophe skincare shuts down, luckily you can still get access to your favorite Apostrophe skincare products. Keep reading to learn more.

Written by:
Jennifer Highland
Medical Content Writer

Why is Apostrophe skincare being discontinued?

Apostrophe, a teledermatology platform specializing in personalized skincare treatments for conditions like acne, rosacea, and hyperpigmentation, was abruptly shut down by its parent company, Hims & Hers, on March 7, 2025.

What was Apostrophe famous for?

Apostrophe gained recognition as a teledermatology platform that provided personalized, prescription-strength formulas tailor-made for each patient. Users completed an online consultations, which was reviewed by a dermatology providers. Based on these evaluations, they prescribed oral medications or topical compounded formulas, which were then shipped directly to the user’s home on a periodic basis as a product subscription.

Can I get via Miiskin the same formula that I use to get from Apostrophe?

How to get the same formula I got prescribed by Apostrophe?
Via Miiskin you can choose an independent, board-certified dermatologist, you want to work with. You will let them know about the formula that was prescribed to you and based on your wishes and your symptoms they will write you a prescription for the same or a similar formula that is suitable for your skin. The price of the online consultation is around $59 and includes a few medication refills.

Where can I buy my personalized formula?
When completing the clinical questionnaire, select Foothills as your preferred pharmacy. Once your dermatologist reviews your case and issues a prescription, you will be able to order your customized Foothills formula via Miiskin as well as request medication refills.

What is the price of my personalized Foothills formula?
The price of a personalized Foothills formula 30 grs is only $48.99 and it in includes free 2-day UPS delivery.

Get a prescription for personalized skincare

Have a consultation with an online dermatologist and get a customized Foothills formula – all within the Miiskin platform.

Get a customized formula

Customized Foothills formulas available through Miiskin

During a consultation on the Miiskin platform, your dermatologist may decide that a customized Foothills formula is appropriate for your skincare needs. Your formula may contain ingredients such as:

Tretinoin & Niacinamide

Topical spironolactone & Niacinamide

Tretinoin & Clindamycin

Adapalene, Clindamycin, Benzoyl Peroxide & Niacinamide

Tretinoin, Azelaic Acid & Niacinamide

Dapsone & Tretinoin

Tretinoin & Azelaic Acid

Salicylic Acid & Glycolic Acid

Hydroquinone, Kojic Acid, Niacinamide & Vitamin C

Azelaic Acid, Ivermectin & Metrodinazole

Topical minoxidil & Topical Finasteride

Topical minoxidil & Topical Spironolactone

Topical minoxidil, Tretinoin & Topical Dutasteride

Other dermatologist-selected ingredients

*This is just a sample of medications available. During a consultation, dermatologists on the platform can prescribe a wide range of treatments, when medically appropriate.

Important Disclaimer: Compounded medications are not reviewed or approved by the FDA for safety or efficacy. Suitability and formulation are determined by your prescribing provider.

Get a prescription for personalized skincare

Have a consultation with an online dermatologist and get a customized Foothills formula – all within the Miiskin platform.

Get a customized formula

Provider & Prescription Information

Miiskin connects patients with independent dermatologists who provide care through their own private practices. Miiskin does not employ dermatologists and does not sell or distribute medications. Any prescriptions issued by the dermatologists can be filled at third-party pharmacies that are able to receive ePrescriptions.

FAQ About Apostrophe skincare

Why is my Apostrophe not working?

If you cannot access your Apostrophe login anymore is because the company has shut down. However, you can still get access to the same (or a similar) formula you used to get with Apostrophe via Miiskin.

Why is Apostrophe skincare being discontinued?

Hims & Hers discontinued Apostrophe in March 2025 to streamline its dermatology offerings and simplify operations under its core “Hims & Hers” brand. Apostrophe, which it acquired in 2021, was shuttered so the company could consolidate services and eliminate overlap.

Is Apostrophe a legitimate company?

Yes, Apostrophe was a legitimate company acquired by Hims and Hers who decided to shut down operations in early 2025. However, you can still get access to your favorite formulas via Miiskin.

How is Apostrophe effective?

Apostrophe used to be very effective for the treatment of common skin conditions due to their customized formulas. However, they ceased operations in early 2025. Fortunately, users can still get a prescription for their favorite formulas by having a consultation with a board-certified dermatologist on the Miiskin network.

Is Apostrophe tretinoin good?

Yes, Apostrophe tretinoin was effective because it was compounded with other ingredients, depending whether you wanted to use for acne or anti-aging. Luckily, you can still get your tretinoin blend via an online consultation with a board-certified dermatologist on the Miiskin network.

Who owns Apostrophe skincare?

Apostrophe skincare was acquired by Hims and Hers and used to operate independently. However, earlier in 2025, they ceased operations, in order to simplify their dermatology offering.

Does Apostrophe ship internationally?

Apostrophe has now ceased operations in early 2025. However, if you are based in the United States, you can get access to your favorite Apostrophe blends via a consultation with an independent, board-certified dermatologist, via the Miiskin platform.

Which is better, Musely or Apostrophe?

Apostrophe is no longer in operations, so if you’re seeking an alternative to Musely, Miiskin is a suitable alternative. The platform connects you with board-certified dermatologists who prescribe customized skincare treatments, all through a secure, convenient, and fully asynchronous experience. With Miiskin’s provider-first model, dermatologists set their own fees, giving patients access to expert, personalized care without the high costs.

How much is Apostrophe skincare?

Apostrophe skincare has shut down, but when it was active, topical treatments typically cost around $75 for a three-month supply with a required quarterly subscription. With Miiskin, you can consult a board-certified dermatologist for just $59, and renew prescriptions for only $39, no subscriptions required. You’re free to fill your medication at any pharmacy you choose, giving you full control over your treatment and costs. Miiskin offers expert care, custom prescriptions, and the freedom to choose the best price for your skincare.

Is Apostrophe covered by insurance?

No, Apostrophe (which is now shut down) did not accept health insurance. If you’re looking for affordable dermatology care, Miiskin is a great alternative. It connects you with board-certified dermatologists for just $39 to $59 per consultation. Based on your needs and budget, the dermatologist can prescribe generic or compounded medications, giving you expert care without the high costs or insurance hassle.