British Skin Foundation goes digital to help cancer awareness

Joint Press Release between the British Skin Foundation and Miiskin

30.11.2017

The British Skin Foundation, the UK’s only dedicated skin charity, and Miiskin, the leading skin checking app, are joining forces in the fight against skin cancer. Miiskin is proud to support the work of the British Skin Foundation by fundraising for the charity and helping to raise awareness of the importance of keeping an eye on your skin to spot any changes.

Detecting changes to your skin and moles can be crucial in catching skin cancer early and photos are a good way to identify changes.

Skin cancer is the most common form of cancer in the UK, and rates continue to rise. At least 100,000 new cases are now diagnosed each year, and the disease kills over 2,500 people each year in the UK – that’s seven people every day. Early detection is the best defence against skin cancer, and regularly checking your skin for changes is recommended. The Miiskin app helps you to track your skin and moles for changes by using photos to create a snapshot of your skin’s appearance. Miiskin will help you routinely check your skin for changes with convenient reminders.

“The British Skin Foundation has chosen to work with Miiskin because regular self examination of your skin and moles as championed by Miiskin can have a beneficial effect in the early detection of changes, and it is recommended by leading experts”

– Phil Brady, Head of Partnerships at the British Skin Foundation

“Miiskin is delighted to have the opportunity to work with The British Skin Foundation in the fight against cancer. Their huge expertise coupled with our approach to education and changing people’s behaviour will prove to be a potent partnership.”

– Jon Friis, CEO and Founder of Miiskin

Miiskin does not try to diagnose skin cancer or tell you that you are at risk or not. The detection of skin cancer is far from simple and should only be undertaken by qualified doctors – not apps. Miiskin simply helps you to keep a regular eye on your skin, so that you can seek medical help if you spot concerning changes.