Digital Marketing for Dermatologists

When you partner with Miiskin, you not only get a state-of-the art asynchronous telehealth solution, you also get digital marketing support for your business.

Author: Jennifer Highland, Content Manager of Miiskin | Reviewed by: Slavica Nikolić, SEO Specialist of Miiskin

In today’s competitive healthcare environment, growing a successful dermatology practice requires more than delivering excellent patient care — it also demands a strong and strategic digital presence. Patients are increasingly turning to online searches, reviews, and telehealth options to choose their providers. To stay ahead, dermatologists must not only offer top-tier services but also ensure they are visible, accessible, and engaging online.

When you partner with Miiskin, you get more than a state-of-the-art asynchronous telehealth solution — you gain a partner in growing your practice. Our team provides dedicated digital marketing support designed to help you increase patient engagement, enhance your online reputation, and expand your reach across multiple states. Miiskin is here to help your practice stand out and succeed in today’s digital-first world.

In this article, we’ll explore how Miiskin’s marketing support can complement your clinical expertise and take your practice to the next level.

FOR DERMATOLOGISTS IN USA ONLY

Want Dozens of New Patients Every Month?

Partner with Miiskin and start receiving a steady stream of new patients — simply by joining the platform!

✅ You must have a private practice
✅ You must have your own malpractice insurance

There’s no upfront subscription — just a $10 usage fee.
Boost your revenue starting today!

Book a Demo

Digital marketing’s impact on patient acquisition

As mentioned above, patients rely on the internet to find relevant medical information. Competitors use different strategies to stay ahead of the game, so it is not enough to be an excellent dermatologist; you also need digital marketing skills that promote patient acquisition so potential patients can find you.

Digital marketing techniques for healthcare are the best way to keep up with the competitive environment.

What is patient acquisition?

Patient acquisition refers to the digital marketing strategies used to attract new patients to your private practice. In this article, we’ll share nine proven tactics to help you grow your clinic and bring in more patients.

What is digital marketing?

Digital marketing encompasses all marketing activities conducted online, including websites, email campaigns, social media, and paid advertising. It’s how businesses connect with current and future customers in today’s digital-first world.

What is an inbound digital marketing strategy?

An inbound marketing strategy focuses on attracting patients by providing valuable content and building trust over time. Rather than pushing out traditional ads like TV spots or flyers (outbound marketing), inbound marketing draws potential patients to your website through helpful articles, videos, and resources.

When patients find answers to their questions on your dermatology website, you establish authority and showcase the value of your services. HubSpot, the company that popularized inbound marketing, describes the strategy through three stages:

Attract: Share valuable content that draws the right people to your brand.
Engage: Offer insights and solutions that address their needs and challenges.
Delight: Provide ongoing support that empowers patients to achieve their health goals through your treatments.

Example:
If you’re reading this, chances are you’re a dermatologist who owns or plans to open a private practice and wants to attract new patients. We intentionally created this article to connect with you — because we believe Miiskin PRO, our asynchronous telehealth platform, can help set your clinic apart and drive patient growth.

But first, let’s dive into digital marketing tips you can use to strengthen your patient acquisition strategy.

Proven digital marketing strategies to promote your dermatology clinic

To grow your dermatology practice and boost patient acquisition, you must maximize your clinic’s online visibility.

Some efforts, like building a website, are one-time projects, while others, like managing social media, require ongoing attention. In today’s digital world, a strong online presence is more critical than a prime location — patients are too busy to visit clinics just to book appointments. Instead, they search online for providers they can trust.

Consider this:

76% of consumers check a business’s website before visiting.
44% use search engines to find local services.
45% are more likely to visit a business after engaging with its online presence.

Without a solid digital footprint, your clinic might as well be invisible. Take action now with these proven online marketing strategies to attract and retain more patients.

1. A mobile-friendly website is essential for digital marketing

A strong website is one of the most effective digital marketing strategies to attract new patients to your dermatology practice. It must be visually appealing, informative, fast, mobile-friendly, and easy to navigate — especially since 60% of internet searches now come from mobile devices.

When you partner with Miiskin, we’ll build a high-performing custom landing page that showcases your online dermatology services and highlights what makes your practice unique. Unlike most new websites that start from scratch, your page will benefit from Miiskin’s growing, dermatologist-reviewed customer base—giving you greater visibility from day one.

2. Offer telehealth consultations to your patients

Offering teledermatology is a powerful way to attract more patients by making your practice more patient-centric.

With high demand for dermatology care and a shortage of specialists in the U.S., store-and-forward teledermatology lets you deliver virtual treatment without needing in-person appointments. Patients simply visit your landing page, click “Start Consultation,” complete a guided flow, and wait for your review.

On the Miiskin platform, you can diagnose, treat, or prioritize patients needing urgent in-person care.. Patients can also request virtual medication refills without visiting the clinic.

FOR DERMATOLOGISTS IN USA ONLY

Want Dozens of New Patients Every Month?

Partner with Miiskin and start receiving a steady stream of new patients — simply by joining the platform!

✅ You must have a private practice
✅ You must have your own malpractice insurance

There’s no upfront subscription — just a $10 usage fee.
Boost your revenue starting today!

Book a Demo

3. Create business listings, claim your doctor profiles and get patient reviews

Today’s patients expect to find credible, trustworthy dermatology clinics online — and if they don’t, they quickly move on. To build trust and attract new patients, create profiles on major business listings like WebMD, Healthgrades, Zocdoc, Vitals, RateMDs, Google, and Trustpilot.

Encourage your patients to leave reviews and feature the best ones on your website and social media. Over 70% of patients read online reviews when choosing a doctor, making positive feedback a key driver of growth. Setting up listings is simple but time-consuming, so prepare a strong, clear description of your clinic and services to speed up the process.

With the rise of skin influencers sharing medically inaccurate advice, it’s more important than ever for real dermatologists to have a voice online. Start by choosing one social media platform — TikTok, Instagram, or YouTube — and focus your efforts there. Each platform requires a different content strategy, and what works on one may not work on another.

Pick the platform that best fits your style and commit to it. While TikTok may offer a faster path to viral reach, it might not suit everyone. Before you start posting, follow successful dermatologists on your chosen platform, study what content resonates with their audience, and use those insights to shape your own strategy.

If you partner with Miiskin, we can help you create polished, professional videos — just send us your raw footage, and we’ll handle the rest.

5. Invest in paid promotion

Platforms like Google, Instagram, and Tik-Tok are powerful channels for promoting your telehealth services. At Miiskin, we help you manage and optimize your advertising budget to target patients specifically in the states where you’re licensed to practice dermatology. With our support, you’ll establish yourself as a trusted, accessible, and affordable expert in your market.

Miiskin is also LegitScript certified—a crucial credential for healthcare advertising. This certification ensures our platform meets the highest standards for safety, transparency, and regulatory compliance. As a result, your ads can run smoothly on Google, Facebook, and Instagram, without unnecessary delays or approval issues, giving you confidence that your marketing is credible and fully compliant.

You can learn more about what paid advertising tactics are proven effective for private dermatology practices.

Conclusion: Take control of your practice’s growth

In today’s digital-first world, patients expect to find, research, and engage with dermatology clinics online. By building a strong website, offering telehealth services, managing business listings, building a social media presence, and investing strategically in paid promotions, you can dramatically expand your reach and patient base.

Implementing these proven digital marketing strategies will not only strengthen your clinic’s credibility but also position you for long-term growth in a competitive market.

Partner with Miiskin to simplify and accelerate this process — from building a high-performing website to managing professional content and compliant advertising. Together, we’ll help you grow your practice and deliver exceptional care to more patients than ever before.

Don’t miss the opportunity to check what other dermatology marketing strategies, besides online activities, can help you grow your newly established business.

FOR DERMATOLOGISTS IN USA ONLY

Want Dozens of New Patients Every Month?

Partner with Miiskin and start receiving a steady stream of new patients — simply by joining the platform!

✅ You must have a private practice
✅ You must have your own malpractice insurance

There’s no upfront subscription — just a $10 usage fee.
Boost your revenue starting today!

Book a Demo

References:
¹ https://patientengagementhit.com/news/long-wait-times-in-dermatology-harm-patient-experience-safety
² https://visualobjects.com/digital-marketing/blog/benefits-of-local-seo
³ https://visualobjects.com/digital-marketing/blog/benefits-of-local-seo
⁴ https://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
⁵ https://www.globenewswire.com/news-release/2022/02/08/2380830/0/en/New-Research-Finds-That-Over-70-of-Consumers-Read-Online-Reviews-When-Considering-a-New-Doctor.html
⁶ https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen-content
⁷ href=”https://patientengagementhit.com/news/long-wait-times-in-dermatology-harm-patient-experience-safety
⁸ https://onlinelibrary.wiley.com/doi/10.1111/pde.14479