Miiskin’s evolution: from skin monitoring to online dermatology

Table of Content:
What is Miiskin? | What problem is it trying to solve? | What sets Miiskin apart? | Who is Miiskin for? | Components of the platform | Why is Miiskin better than other platforms for patients? | Why is Miiskin better than other platforms for dermatologists? | Conditions that can be treated | Prescription renewals | Treatment questions | Selected pharmacy | Payment methods

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Over the past few years, Miiskin has significantly shifted its focus, evolving from a consumer-focused skin monitoring app to a comprehensive online dermatology consultations platform designed for patients and online dermatologists. This transformation reflects the company’s commitment to addressing the growing demand for accessible dermatological care through technology.

While the Miiskin app remains available globally for individuals who want to track their dermatology treatment progress or monitor skin marks and moles over time, its primary use has transitioned to the U.S. and Mexican market. Here, it serves as a tool for patients to get photo-consultations with board-certified online dermatologists, offering a seamless and efficient way to address skin concerns remotely.

Miiskin’s move toward online dermatology consultations highlights its mission to empower both patients and providers, bridging the gap between self-care and professional dermatological expertise. This innovative approach ensures that high-quality skin care remains accessible, timely, and convenient for those who need it most.

What is Miiskin then?

Miiskin is a cutting-edge online dermatology consultations platform designed to connect patients with independent, board-certified dermatologists for virtual dermatology care. By leveraging store-and-forward technology, Miiskin provides a streamlined solution for individuals seeking professional dermatological advice and treatment online.

This platform is ideal for patients dealing with common skin concerns such as:

• Acne
• Rosacea
• Melasma
• Anti-aging concerns (e.g., wrinkles, fine lines)
• Hair loss
• Dandruff
• Fungal infections (e.g., athlete’s foot, ringworm)
• Skin rashes
• Cold sores

With Miiskin, patients can browse and select online dermatologists licensed in their state and receive efficient asynchronous care. This means that instead of scheduling a live video call, patients upload photos and provide detailed information about their skin condition. The dermatologist then reviews the virtual submission and provides a professional diagnosis, treatment plan, and prescriptions as needed, all on their own schedule.

Miiskin’s approach to online consultations is tailored to fit busy lifestyles, offering quick and reliable care for those who may not have immediate access to in-person dermatology services. By removing barriers like geographic limitations and long wait times, Miiskin empowers patients to take control of their skin health with convenience and confidence.

This service not only caters to the growing demand for virtual healthcare but also ensures that dermatological expertise is available to more people than ever before.

What problem is Miiskin trying to solve?

Access to timely and affordable dermatological care can be a significant challenge for many individuals, especially depending on where they live. In some states and cities, it can take weeks—or even months—to secure an appointment with a dermatologist. For those dealing with “urgent but not life-threatening” skin concerns, such as a sudden rash, acne flare-up, or a cosmetic challenge this delay can be both stressful and detrimental to their skin health.

Additionally, the high cost of in-person consultations—sometimes reaching up to $300 per visit—creates a financial barrier, particularly for people without robust insurance coverage or those who face high out-of-pocket expenses.

Miiskin has evolved into a online consultations platform to solve these issues by making high-quality dermatological care more accessible, convenient, and affordable. The platform addresses key pain points:

1. Geographic limitations: Many people in non-metropolitan or rural areas lack access to board-certified dermatologists, leaving them underserved or entirely without care options. Miiskin bridges this gap by connecting patients with dermatologists licensed in their state or region, enabling them to receive care without traveling long distances.
2. Busy schedules: For individuals with demanding jobs, caregiving responsibilities, or other time constraints, scheduling and attending in-person appointments can be a challenge. Miiskin’s asynchronous model allows patients to seek care on their own time by submitting photos and information at their convenience.
3. Affordability: By offering virtual consultations, Miiskin reduces the overhead costs associated with traditional office visits, providing a more affordable option for patients. This is especially beneficial for those with limited insurance coverage or high-deductible health plans.

Miiskin’s goal is to improve access to dermatology care, ensuring that no one has to wait weeks for care or pay very high fees to address simple skin issues. By leveraging technology and a network of independent board-certified dermatologists, Miiskin provides timely, reliable, and cost-effective solutions to improve skin health for everyone.

What sets Miiskin apart from other online dermatology platforms?

Miiskin distinguishes itself from other online dermatology services through its transparent, patient-focused approach and its commitment to quality care. Here are the key factors that make Miiskin unique:

1. No medication subscription lock-ins

Many online dermatology platforms tie patients into recurring medication subscriptions, automatically shipping medications to their doorsteps month after month—whether they need them or not. While this may seem convenient at first, it often results in overstocking and unnecessary expenses.

For example, if you’re prescribed tretinoin but don’t use it daily, a 40-gram tube can last up to six months. On other platforms, a new tube might be shipped every two months regardless of your usage, leaving you with unused medication piling up. Miiskin avoids this approach by focusing solely on connecting patients with dermatologists, giving you control over your treatment and purchases without being locked into a subscription cycle.

2. Care exclusively provided by board-certified dermatologists

Unlike many competitors, Miiskin ensures that every patient’s case is reviewed and managed by an independent board-certified online dermatologist. This guarantees a high standard of care, as board-certified dermatologists have undergone extensive medical training and specialized education in diagnosing and treating skin conditions.

In contrast, other platforms often rely on physician assistants or nurse practitioners for consultations. While these professionals are skilled, they do not possess the same depth of expertise as a dermatologist, particularly when it comes to complex skin issues. Miiskin prioritizes expert care, ensuring that patients receive the best possible treatment recommendations.

3. Independence of dermatologists

All dermatologists on the Miiskin platform are fully independent healthcare providers who operate their own private practices. Miiskin does not hire dermatologists directly; instead, it acts as a platform that connects patients with these trusted experts.

This model sets Miiskin apart by fostering a system similar to AirBnB or Uber, where users (patients) are matched with independent service providers (board-certified dermatologists). This structure ensures flexibility, fairness, and a high level of professional accountability, as each dermatologist operates under their own licensing, insurance, and practice standards.

Who is Miiskin for?

Miiskin is a platform that serves both patients and dermatologists, creating a symbiotic relationship where one cannot thrive without the other. By bridging the gap between individuals seeking dermatological care and board-certified specialists offering their expertise, Miiskin delivers value to both groups.

For patients

Miiskin is designed for anyone in need of high-quality, convenient online dermatological care for common skin concerns such as acne, rosacea, hair loss, skin rashes, and more. Patients who:

• Struggle to access in-person dermatology due to geographic limitations or long appointment wait times.
• Have busy schedules that make traditional in-office visits impractical.
• Seek affordable options for expert skin care without sacrificing quality.

Patients can visit the Miiskin website, select a board-certified dermatologist licensed in their state or region, and receive asynchronous virtual care. By submitting photos and providing detailed information about their condition, patients gain access to personalized treatment plans without the hassle of a physical appointment.

For dermatologists

Miiskin is also an invaluable tool for board-certified dermatologists looking to expand their practice into virtual care. By joining the Miiskin platform, dermatologists can:

• Reach a broader patient base in their licensed state, including those in underserved or rural areas.
• Receive a steady stream of patients who are actively seeking virtual care.
• Optimize their workflow with asynchronous consultations that fit into their schedule without disrupting their existing practice.

Miiskin enables dermatologists to offer expert care in a flexible, digital-first environment while maintaining their independence as private healthcare providers.

Miiskin, a platform for connection

At its core, Miiskin is a platform that connects patients with the dermatologists they need, and dermatologists with the patients they want to serve. This win-win dynamic ensures better accessibility, efficiency, and outcomes for everyone involved.

What are the components of the Miiskin platform?

The Miiskin platform consists of three interconnected components: Miiskin.com, the Miiskin app, and the Miiskin provider portal, all designed to enhance teledermatology care for both patients and providers.

1. Miiskin.com

The website, which attracts over 400,000 visitors monthly, serves as the starting point for patients seeking virtual consultations. Here, patients can:

• Request consultations with board-certified dermatologists licensed in their state.
• Fill out an intake form with details about their condition and request prescriptions for common medications such as tretinoin, oral minoxidil, latisse, topical spironolactone and many more.
• Upload high-resolution photos of their skin for the dermatologist’s review.
• Enter payment information and select a preferred pharmacy.

Dermatologists respond within two business days, and 80% of consultations are replied to within 24 hours. If a prescription is medically appropriate, it will be included in the consultation.

2. Miiskin app

The Miiskin app, downloaded over 900,000 times, offers additional convenience and features, including:

• Virtual consultations: Patients can also get online consultations with dermatologists directly through the Miiskin app as available through miiskin.com.
• Acne, skin or hair loss treatment tracking: Users can monitor progress over time by taking and comparing photos.
• Mole and skin mark monitoring: A tool to track changes in moles or marks, which can be shared with a dermatologist if concerns arise.

The app combines self-care tools with professional virtual care to empower patients to take control of their skin health.

3. Miiskin Provider Portal

The provider portal is an essential tool for dermatologists to manage patient cases effectively. It includes:

• Patient overview screen: Displays the status of all patient requests and provides detailed patient information, including contact details, payment history, and prescriptions.
• Patient request screen: Allows dermatologists to view high-resolution images, compare them over time, and access intake forms detailing symptoms, medical history, and medication needs.
• Message to patient section: Enables dermatologists to create personalized care plans and communicate directly with patients.
• ePrescriptions: Miiskin’s integration with Photon Health, a leading U.S. ePrescribing platform, allows dermatologists to create and manage prescriptions seamlessly through the provider portal.

The Future of Miiskin: Advancing AI-powered dermatology 

Miiskin will continue to solidify its role as a leader in online dermatology consultations with the funding recently obtained from an Innobooster grant, a Danish innovation grant program administered by the Innovation Fund Denmark. The objective of this Fund is to provide financial support to startups and medium-sized companies with ambitious, innovative projects.

The funding from this prestigious grant will enable the company to expand its focus on leveraging artificial intelligence (AI) to transform the diagnosis and treatment of acne, one of the most prevalent skin conditions worldwide.

By developing a cutting-edge AI Engine, Miiskin aims to provide a streamlined experience for both patients and dermatologists. The new technology will be able to analyze acne severity, assess skin type, and generate individualized treatment plans in under 60 seconds. This new functionality will not only accelerate diagnosis and treatment but it will also enhance the accessibility of care with a “one-click” digital consultation model.

Key advancements in AI-driven dermatology

This new AI-driven functionality will focus on speed, efficiency, and scalability in dermatology treatment. With this technology, Miiskin aims to achieve:

• Rapid consultations: Complete 90% of acne consultations in under one minute.
• Enhanced access: Simplify the patient experience with seamless digital consultation processes.
• Wider reach: Collaborate with major health systems and dermatology chains to make expert care more accessible.

According to Jon Friis, Founder and CEO of Miiskin:

“Our AI-powered solution will empower patients and dermatologists alike, delivering fast, accurate, and scalable treatment options that can be approved by the dermatologist with a single click.”

Supporting dermatologists, empowering patients

Miiskin’s new AI-powered platform will integrate advanced medical-grade imaging with large language model (LLM) technology to assist dermatologists in diagnosing and treating skin conditions more efficiently. By providing quick, data-driven insights, the system will support (without replacing) dermatologists. As board-certified dermatologist Dr. Ryan Trowbridge explains:

“Miiskin’s AI engine will quickly analyze data and provide insights, but the dermatologist will always retain final authority over patient care. It’s a tool that increases efficiency and accuracy, while preserving the invaluable clinical expertise only a medical professional can provide.”

Future potential and global impact

Miiskin has already facilitated thousands of consultations in the U.S., with a growing adoption rate among patients and healthcare providers. The advancements under the Innobooster 2024 project are expected to:

• Treat millions of patients globally, addressing unmet dermatological needs.
• Reduce provider burnout by streamlining workflows and enabling asynchronous consultations.
• Decrease patient waiting times by automating triage and treatment planning.

With these developments, Miiskin is set to redefine dermatological care, offering faster, more accessible solutions to patients while supporting dermatologists in delivering top-tier care. The company’s commitment to innovation ensures that skin health management continues to evolve, becoming more efficient and patient-centered than ever before.

Frequently asked questions about Miiskin

Why is Miiskin better than other platforms for patients?

Miiskin stands out as the superior choice for patients seeking virtual dermatological care, offering a combination of top-tier expertise, flexibility, and affordability. Here’s why:

1. Expert care from board-certified dermatologists

Miiskin ensures that every patient is cared for by a board-certified dermatologist—specialists with the highest level of training and expertise in skin health. This means patients receive accurate diagnoses, tailored treatment plans, and the reassurance that their care is handled by a trusted professional.

2. No pricey medication subscriptions

Unlike other platforms that automatically enroll patients in recurring medication subscriptions, Miiskin offers patients the freedom to purchase medication as needed. This approach eliminates unnecessary costs and ensures patients are not burdened with overstocked medications they may not use.

3. Transparent and patient-centric approach

Miiskin is designed with the patient’s needs in mind. From flexible asynchronous consultations to the ability to choose their own dermatologist, patients are empowered to take control of their skin health without the pressure of upselling or hidden fees.

4. Convenience without compromise

Patients can seek care from the comfort of their home, on their schedule. Whether they’re managing a busy lifestyle, living in a non-metropolitan area, or simply prefer virtual care, Miiskin provides a convenient solution without sacrificing quality.

5. Affordable and accessible care

By eliminating unnecessary costs like subscription fees and providing direct access to top-tier dermatologists, Miiskin makes expert skin care more affordable and accessible. This is especially beneficial for patients without comprehensive insurance coverage or those looking for cost-effective options.

6. What medications are often prescribed by online dermatologists through Miiskin

In 2025 patients are typically seeking online consultations for skin conditions such as acne, hyperpigmentation, melasma or aging skin or hair loss and the medications usually prescribed are tretinoin, hydroquinone, azelaic acid, spironolactone, minoxidil and finasteride among others.

Why is Miiskin better than other platforms for dermatologists?

Miiskin offers dermatologists a superior platform to expand their practice, increase revenue, and maintain control over their professional independence. Here’s what sets Miiskin apart from other online healthcare services:

1. Higher revenue retention

Most online healthcare platforms charge dermatologists up to 60% of the consultation price as a commission, significantly cutting into their earnings. Miiskin, however, operates with a transparent and fair pricing model: it charges only a flat $10 usage fee per requested consultation. This means dermatologists retain the majority of the revenue they earn, allowing them to make their services more profitable and sustainable.

2. Practice growth without overhead costs

Miiskin.com’s vast exposure provides dermatologists with access to a steady stream of patients seeking virtual care, enabling them to grow their practice without the overhead costs associated with traditional in-office visits. There are no subscription fees or high commissions, making it an affordable and effective way to expand their patient base.

3. Maintain professional independence

Unlike other platforms that may require dermatologists to work as part of their network or adhere to specific pricing models, Miiskin allows dermatologists to remain fully independent. Dermatologists set their own consultation fees and operate their virtual services alongside their private practice, ensuring they maintain control over their professional decisions.

4. Flexible and efficient workflow

Miiskin’s asynchronous telemedicine model enables dermatologists to review patient cases on their own schedule. Instead of being tied to live video consultations, dermatologists can assess patient-submitted photos and information at their convenience. This flexibility optimizes their workflow, allowing them to manage virtual consultations alongside in-person visits without compromising their time or the quality of care. Furthermore, doctors can now use the platform to make electronic prescriptions, which saves time and makes it very convenient.

5. Access to a broader patient base

Miiskin connects dermatologists with patients from underserved areas, such as rural or non-metropolitan regions, where access to in-person care is limited. This opens up opportunities for dermatologists to reach a wider audience, including those who might not have otherwise been able to seek their expertise.

6. Transparent and ethical business model

Miiskin’s flat-fee model fosters trust and fairness, ensuring dermatologists know exactly what they’re paying for. There are no hidden costs, subscription traps, or obligations to sell medications, making Miiskin a partner dermatologists can rely on.

What conditions can be treated via the Miiskin platform?

The Miiskin platform can treat a wide range of dermatological conditions through high-resolution image uploads and expert virtual care. Commonly treated issues include acne, post-inflammatory hyperpigmentation, scarring, melasma, and anti-aging concerns like wrinkles and sun damage. It is also used to address hair loss, dandruff, rosacea, fungal infections, cold sores, and various types of rashes, dermatitis, and eczema. Patients simply submit clear images and details of their condition online, allowing board-certified dermatologists to provide accurate diagnoses, personalized treatment plans, and prescriptions as needed—all from the convenience of home.

Can a patient renew prescriptions for existing conditions via Miiskin?

Yes, patients can obtain prescriptions for both new and existing conditions through Miiskin. However, if your diagnosis was originally made by another dermatologist, you’ll need to have an initial consultation with a Miiskin dermatologist, typically priced at around $59. This allows the dermatologist to evaluate your condition and develop a personalized treatment plan. If you’ve been prescribed a specific medication by a previous doctor that is working well for you, be sure to mention it during your consultation. If the dermatologist agrees that it’s the right medication for you, they can prescribe it directly via the Miiskin platform and send it to the pharmacy you selected, if for some reason the medicine is not available, they can send it to a new pharmacy. After this initial consultation, renewing prescriptions with the same dermatologist is simple and typically costs around $39.

Can a patient ask questions about their treatment via Miiskin?

Yes, patients can ask questions about their treatment via Miiskin! After receiving their treatment plan, patients have two to three days (depending on their online dermatology provider) to ask follow-up questions at no additional cost. This ensures they fully understand their diagnosis, treatment, and any instructions provided by the dermatologist.

If additional questions arise after this period, patients can still reach out, but a $25 fee will apply for further consultation. This policy ensures patients have access to the information they need while maintaining flexibility for ongoing support.

To what pharmacy is the prescription sent on the Miiskin platform?

Dermatologists can make prescriptions directly on the Miiskin platform and they can can send those prescriptions to the pharmacy chosen by the patient during or after the consultation process. This can be either an online pharmacy or a local pharmacy based on the patient’s preference.

If the selected pharmacy is unable to fulfill the prescription due to medication unavailability, the prescription can be easily transferred to another pharmacy of the patient’s choice, ensuring a smooth and convenient process via the Miiskin platform.

What payment methods does Miiskin support?

Miiskin accepts payments via major credit and debit cards as well as Apple Pay. 

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