Miiskin becomes first app to receive accreditation from the Skin Health Alliance
The Skin Health Alliance awards professional dermatological accreditation to products and services around the world. This helps consumers feel confident in their choices by reassuring them that products and services have been independently verified as skin safe.
Skin cancer is the most common form of cancer in the UK, and rates continue to rise. At least 100,000 new cases are now diagnosed each year, and the disease kills over 2,500 people each year in the UK – that’s seven people every day. Early detection is the best defence against skin cancer, and regularly checking your skin for changes is recommended. The Miiskin app helps users to track skin and moles for changes over time by using photos to create a snapshot of the skin’s appearance. Miiskin will help you routinely check your skin for changes with convenient reminders.
Matthew Patey, Managing Director of the Skin Health Alliance, said “After our dermatologist’s review of the Miiskin app we are delighted to be able to approve such an app for the very first time. Regular self examination of your skin and moles as championed by Miiskin can have a beneficial effect in the early detection of changes, and it is recommended by leading experts. Miiskin correctly advocate checking any worrying changes with a qualified dermatologist and do not attempt to diagnose skin cancer through the app. This can be the only sensible approach at the present time.”
Prof Chris Bunker, former president of the British Association of Dermatologists and Consultant Dermatologist at University College London Hospital who conducted the assessment of Miiskin, said: “It’s important to stay vigilant in paying attention to changes in moles and marks on your skin. People should regularly examine their skin to track any changes, use photos to keep records of the skin’s appearance and show these photos to their doctor if worrying changes are seen. Miiskin offers a sensible solution to facilitate this approach.”
Jon Friis, CEO and Founder of Miiskin said “Miiskin is delighted to receive the accreditation of the Skin Health Alliance. Their credibility with consumers and network of dermatologists coupled with our approach to education and changing people’s behaviour will prove to be a potent partnership in our fight against skin cancer.”
The Miiskin app was created to help people track changes to skin and moles over time by using photographs. It provides reminders to routinely check for changes and information about the types of things to look for. In addition, the app assists the user in comparing photographs over time by allowing side-by-side image comparisons – helping people to identify differences between photos, such as the appearance of a new mole or a change to an existing one. Miiskin does not try to diagnose skin cancer or tell users that they are at risk or not. People who spot changes should seek advice from their GP or dermatologist.
About the Skin Health Alliance
The Skin Health Alliance awards professional dermatological accreditation to products, services and brands around the world. We help consumers feel confident in their choices by reassuring them products have been independently verified as skin safe. We’re also proud to support a range of skin charities and good causes through our work. The Skin Health Alliance dermatological accreditation starts with a scientific review performed by their team of independent dermatologists. This is a professional analysis of a product’s research including a thorough assessment of the ingredients, clinical trials data and proof of efficacy. Once accreditation is awarded the Skin Health Alliance then implement an annual licensing agreement.
Miiskin was founded in Denmark by Jon Friis, who needed a better way to track the moles on his partner Rikke’s back to check for signs of Melanoma. When Jon was told by the doctor that current best practice was using pen and paper, he couldn’t help thinking that technology could simplify and improve this process.
The Miiskin app has already received 250,000 downloads and hundreds of positive messages from users around the world. There have been 36,000 downloads in the UK.
Crucially, the app does not try to diagnose skin cancer or tell users that they are at risk or not. The detection of skin cancer is complex and should only be undertaken by qualified doctors – not apps. Miiskin helps you keep a regular eye on your skin, so you can seek medical help if you spot concerning changes.