British Skin Foundation goes digital to help cancer awareness

Joint Press Realse between the British Skin Foundation and Miiskin 30.11.2017

The British Skin Foundation, the UK’s only dedicated skin charity, and Miiskin, the leading
skin checking app, are joining forces in the fight against skin cancer. Miiskin is proud to
support the work of the British Skin Foundation by fundraising for the charity and helping to
raise awareness of the importance of keeping an eye on your skin to spot any changes.
Detecting changes to your skin and moles can be crucial in catching skin cancer early and
photos are a good way to identify changes.

Skin cancer is the most common form of cancer in the UK, and rates continue to rise. At
least 100,000 new cases are now diagnosed each year, and the disease kills over 2,500
people each year in the UK – that’s seven people every day. Early detection is the best
defence against skin cancer, and regularly checking your skin for changes is
recommended. The Miiskin app helps you to track your skin and moles for changes by
using photos to create a snapshot of your skin’s appearance. Miiskin will help you routinely
check your skin for changes with convenient reminders.

Phil Brady, Head of Partnerships at the British Skin Foundation, said “The British Skin
Foundation has chosen to work with Miiskin because regular self examination of your skin
and moles as championed by Miiskin can have a beneficial effect in the early detection of
changes, and it is recommended by leading experts”

Jon Friis, CEO and Founder of Miiskin said “Miiskin is delighted to have the opportunity to
work with The British Skin Foundation in the fight against cancer. Their huge expertise
coupled with our approach to education and changing people’s behaviour will prove to be a
potent partnership.”

Miiskin does not try to diagnose skin cancer or tell you that you are at risk or not. The
detection of skin cancer is far from simple and should only be undertaken by qualified
doctors – not apps. Miiskin simply helps you to keep a regular eye on your skin, so that you
can seek medical help if you spot concerning changes.