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Home / About Miiskin / Peter G. Jørgensen

Peter G. Jørgensen, Board Member of Miiskin


Peter G. Jørgensen

Peter G. Jørgensen is the Co-founder and Group CCO of Boozt, one of Europe’s largest and most successful online fashion retailers. With decades of experience in e-commerce and digital consumer brands, he has played a key role in building Boozt into “The Nordic Department Store,” serving millions of customers across European markets. Before founding Boozt, Peter served as Chief Marketing Officer at Telenor Denmark within the Consumer Market division of the Telenor Group. He also holds a Master’s degree in International Marketing & Management from Copenhagen Business School.

Leadership roles:

  • Co-founder & Group CCO at Boozt (2011–present)
  • Owner at OwnConsult (2019–present)
  • Investor in multiple ventures, with a focus on digital and consumer-driven businesses

Peter’s career reflects a consistent track record of scaling online consumer brands and driving profitable growth in competitive markets. His deep understanding of consumerization, customer acquisition, and brand building positions him as a valuable contributor to Miiskin’s strategic direction, offering insights that can strengthen the company’s commercial strategy and market expansion.

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