7 Ways to Attract New Patients to Your Dermatology Practice
Get an overview of the different ways to promote your private dermatology practice and get new patients to your clinic.
Starting your own dermatology practice is hard, and one of the biggest challenges new dermatology practices face is finding ways to attract patients, although it doesn’t have to be.
In the United States, patients can wait up to 30 days to get an appointment with a dermatologist, which means there are too many patients and not enough dermatologists. But, how can you get these patients to your dermatology practice?
With the internet, television shows, and billboards all competing for attention, it is easy to see why attracting patients to your dermatology practice may seem difficult. Besides, there are a few nationwide online dermatology services in the U.S. that are stealing thousands of patients from local dermatology practices all around the country.
Luckily, there are many dermatology marketing opportunities available that you might not have yet considered.
You don’t have to break the bank in order to acquire new patients for your clinic, but you do need to dedicate some effort to it if you want your private practice to be a success.
One of the biggest opportunities is to take up the competition with centralized online patient services and offer teledermatology services in your local state or in the states where you have a medical license to practice medicine.
If you are part of this demographic and are looking for ways to improve the marketing strategy for your dermatology practice, and attract new patients to your dermatology practice, you’re on the right track.
7 Proven Ways to Promote your Dermatology Clinic
- Establish online presence
- Create a mobile-friendly website
- Offer virtual visits to your patients
- Fill in business listings
- Create social media channels
- Get customer reviews
- Create content and start a blog
1. Establish a Solid and Trustworthy Online Presence for your Dermatology Clinic
In order to grow and attract new patients to your dermatology practice, you need to work on making your practice as visible as possible.
Some of these tasks can be tackled as a one-time project, such as building the clinic’s website, and others will require continuous attention, such as managing your social media channels.
“To attract patients to your dermatology practice, it is more important having a practice website, company listings, and social media presence than having a prime location in one of the main streets in town. Why? Because patients are too busy to visit a dermatology clinic in person just to book an appointment.”
Today’s customers are digital, and when they need something, they go online to look for a product or service, that is why having a solid online presence is essential to attract new patients to your dermatology clinic.
- 76% of consumers look at a company website before visiting the business in-person1
- 44% of consumers say they frequently use search engines to find information about businesses and services in a specific location2
- 45% of consumers are likely to visit a company’s physical location after finding a strong online presence3
If you do not have an online presence, most people will not know you exist – so take action and follow the steps listed below to begin attracting patients to your newly established dermatology clinic.
Attract more patients to your clinic, reduce the waiting time for patients, and get more flexibility on your schedule.
An intuitive solution for Dermatology Clinics
2. Develop a User-Friendly and Mobile-Responsive Website
To attract new patients to your dermatology practice, you need to ensure that your website is aesthetic, informative, fast, user-friendly, and responsive, as 60% of all internet searches come from mobile devices4.
3. Offer Virtual Visits to your Patients
Implementing teledermatology is a great way to attract more patients to your dermatology practice.
There is a high demand for dermatology care and a lack of dermatologists in the United States. Store-and-forward teledermatology software can help you keep up with this demand by allowing you to provide virtual treatment without patients having to book an appointment.
Patients can go to your website, click on the “Request Urgent Care” pop-up, follow the guided flow, and wait until you review their case and take action.
In the Teledermatology platform, you can review their case, give them a diagnosis and offer them treatment or you can prioritize the patients who need an urgent in-person appointment like in the case of Megan Fry.
Patients can also request virtual medication refills without needing to set foot in the clinic.
In most cases, this whole process takes less than 48 hours since you receive the patient’s case.
It is also important to mention that reimbursement for teledermatology in the U.S. is comparable to physical consultations by private insurance companies.
To see how this process works click on the Demo Clinic’s website.
4. Create Business Listings
Today’s patients want to know they are dealing with a credible, reliable dermatology clinic—otherwise, they will look elsewhere. As a dermatologist, you want your business to stand out.
Creating a profile in several online business listings and directories can help you achieve credibility and trustworthiness.
Besides, having visibility on leading directories can help increase your office traffic and the number of new prospective patients.
Creating these business listings is relatively easy but a bit time-consuming. You will save some time if you write some text in advance to describe your clinic and the services you offer.
- Create a” Find a dermatologist” profile on the AAD website
- List your dermatology practice in WebMD
- Create your business profile in Google
- Create a Crunchbase business listing
- Create a Yelp business page
- Create an Employer account on Glassdoor
5. Create Social Media Channels
Besides creating a user-friendly, mobile-first practice website, you also may want to consider making social media channels to attract new patients to your newly established dermatology clinic.
Since creating social media channels is relatively easy, you can do this by clicking on the step-by-step guides listed below or asking a younger family member to help with this task.
- Create a Facebook page for your business
- Create an Instagram account for your business
- Create a LinkedIn page for your business
- Create a YouTube channel for your business
If you create social media channels, you must make posts at least once or twice per week but don’t stress if you don’t have enough content to post so often in the beginning.
Updates on your social media content are important, but most importantly, your social media pages will help populate the internet with your name and brand.
6. Get Customer Reviews for your Website, and Social Media Channels
Get customers to review your business and add those reviews to your practice website and social media channels.
- Research shows that more than 70% of patients read online reviews when considering a new doctor5
Three relatively easy and free websites for customers to make reviews are Google, TrustPilot, and Facebook.
- Make a link for customers to write reviews on Google
- Create a free Trustpilot account for your business
- Activate customer reviews on Facebook
7. Invest in SEO Local & Global
SEO (which stands for search engine optimization) helps search engines to understand and present content. So basically, SEO content knows how to speak to search engines.
There are two types of SEO, local and global; the most important type of SEO for dermatologists and dermatology clinic is Local SEO.
Google localizes results for mobile devices as much as possible because they are tied to a particular geographical area.
For many search terms, people are looking for a local service. For example, when a user searches for a dermatology clinic, they want a clinic close to home or their work, not one that is 50 miles away! That is why, more often than not, they will use the search term “Dermatologist Near Me,” instead of “Dermatologist in Minneapolis.”
It is never too late or too early to improve your local and global SEO rankings. Get started today!
An Affordable Teledermatology Solution
Miiskin PRO is a unique, store-and-forward teledermatology software used by U.S. dermatology clinics. It consists of the Miiskin app for patients and a clinical web portal for dermatologists.
It is used to deliver virtual care for:
- Patient consultations
- Virtual triage of dermatology patients
- Online prescription renewals
- Follow-up care for patients with chronic skin conditions
The main benefits of this technology are:
- Automate Patient Intake
- Reduces the patient waiting time from a few weeks to less than 48 hours
- Increases provider’s capacity up to 20%
- Complements physical appointments
- Boost Patient Acquisition